Frédéric Vicaire and his team listen, analyze your need and deliver a result beyond the norm: visual identity, immersive experiences, prototyping, websites and any other idea.
Free call, no commitment · Reply within 24 business hours
Visual identity
An identity designed before it is drawn: logo, visual system, applications, built to last.
See the service →Immersive experiences
Pathways, interactive and XR installations, from scripting to production, with the right technical partners.
See the service →Prototyping
Concept renders, storyboards, space or stage mockups in a few days, to decide fast and avoid costly mistakes.
See the service →Sound design
Original music, soundscapes and videos, in line with our narrative research.
See the service →Development
Websites and web applications, built with the same creative direction, in French and in English.
See the service →Mentoring
Tailored support for a company, a project or a person, with 30 years of practice in creative direction.
See the service →
A brand created from scratch for a consultant who needed to be recognized not for himself, but as a company that helps entrepreneurs make their online store attractive, in the time it takes to drink a coffee: name, logo, typography and visual system, down to the dark chocolate business cards.
Visual concept, graphic identity and on-screen branding for a show: a signature that holds from one episode to the next.
Art direction and illustrations for a children’s book, a narrative world built page after page. Currently in production.
Everything starts with an intent: what the project must make people feel, for whom, and why. Creative direction comes next, and it is what chooses the tools, never the other way around: photography, 3D, animation, compositing, code or generative AI, depending on what the production requires. The result is judged on one thing only: does it do what it was asked to do.
Thirty years of practice give a simple advantage: we quickly recognize what will work, and we do not charge for detours. A senior creative director on your project, from the first call to delivery, with no intermediary.
Describe your challenge in a few lines. We reply within 24 business hours with a first direction, and the 30-minute call is free.
One-off mandate
A specific project, scoped and delivered.
See the plan →Subscription
Four mandates to use over 12 months.
See the plan →Creative payroll
A creative director embedded in your team.
See the plan →All fields are required.
Or book a slot directly: Book 30 minutes →
No commitment · Reply within 24 business hours · Phone: 514 545-3123
Weekly reflections on creation, design and visual culture, written by practitioners.
What giftedness is scientifically (IQ, the 130 threshold, not a diagnosis), what the research supports or not, and why this way of functioning becomes precious in creative professions. Thirteen verifiable sources.
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AI is not an oracle, it is a mirror. The pros and cons of a tool, the psychiatrist stance versus the therapist stance, and the only skill that really counts: asking the right question.
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Neither revenue nor a preference survey measures an identity. Five observable signals, taken before the project and again a year later, that truly tell you whether the system holds.
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